INTERACTIVE WORKBOOK5 DAYS

Turn a proven presentation into owned infrastructure.

Five working sessions. Five pieces of evidence. One honest answer about what your business is ready to build next.

Your name

Business or offer

THE SYSTEMYOU OWN

01Diagnose

02Expose

03Separate

04Design

05Decide

THE PIPELINE PRE-SELLS THEM.THE PRESENTATION CLOSES THEM.

DAY 01 / DIAGNOSE

Live Dependence Map

Separate the proven presentation from the temporary machine built around it.

The last event that produced buyers

Instruction: List what happened before, during, and after. Mark anything that stops when you stop actively promoting or presenting.

BEFOREBuild the case

DURINGDeliver the argument

AFTERContinue the decision

Mark “Stops with me” when the function disappears without active promotion or delivery.

STUDY THE EVIDENCE

When I stop activating the event, the first thing that disappears is… What surprised me? Which circled item may carry more of the sale than I admitted? What would I observe next time to know whether that is true?

DAY 02 / EXPOSE

Launch Tax + Buyer Readiness

Make the recurring cost—and the invisible belief work—impossible to ignore.

2A

Estimate the Launch Tax

Look for the shape of the cost, not a perfect invoice.

CategoryPeople involvedApprox. hoursConsequence felt most

VISIBLE TIME COST0 hoursbefore opportunity cost

2B

Map the Buyer Readiness Chain

Do not write the channel. Write the change in the prospect.

The earliest belief our promotion deliberately created The belief we assumed viewers already held when the presentation began

STUDY THE EVIDENCE

Which cost was larger than expected?Which belief has no persistent owner?What evidence could confirm that gap?

DAY 03 / SEPARATE

Two-Job Persuasion Map

Give preparation and conversion distinct owners before choosing tactics.

JOB 01

Prepare the prospect

What must they notice or believe before the presentation can do its best work?

RECOGNITIONSIGNIFICANCEREINTERPRETATIONPOSSIBILITYMECHANISM CURIOSITY

JOB 02

Convert the decision

What must the presentation establish to make the next action logical?

DIAGNOSISMECHANISMPROOFOBJECTIONSOFFERACTION

LIVE

Translate interaction into function

Never write “engagement.” Name what actually changes.

Live interaction or momentFunction performedFuture owner

STUDY THE EVIDENCE

What belongs upstream—not inside the presentation?Which function still has no owner?What would you test before assigning it?

DAY 04 / DESIGN

Persistent System Blueprint

Connect every stage to one belief, one action, and one measurable signal.

STUDY THE BLUEPRINT

Which stage is grounded in evidence?Which stage is still an assumption?What is the smallest safe test of that assumption?

EXTRACT→REBUILD→PRE-SELL→INTEGRATE

DAY 05 / DECIDE

Infrastructure Readiness Scorecard

Use evidence—not excitement—to choose the next honest step.

0 of 7 scored

0 No evidence

1 Some evidence

2 Strong evidence

Proof gates: The first two statements must each score 2. The total never overrides those gates.

READINESS SCORE0/14

KEEP SCORING

Your evidence will point to the next step.

Score all seven statements to see your evidence-based readiness result.

Apply for an evaluation

01Apply

Evaluate whether proven persuasion can become infrastructure.

02Prove the asset

Validate the offer or presentation before automating it.

03Pause

Wait until evidence, capacity, or timing improves.

04Decline

Conclude clearly that this is not the right fit.